About RetainProof
RetainProof was created to answer a deceptively simple question: what is your marketing actually producing?
Law firms invest significantly in agencies, advertising platforms, lead generators, media, sponsorships, digital campaigns and other marketing channels. Each vendor may provide its own reporting, but those reports rarely tell the entire story.
RetainProof was created from firsthand experience managing law-firm marketing budgets, vendors, campaigns and performance reporting—and seeing how difficult it can be to connect what is being reported to what the firm is actually retaining.
We built RetainProof to provide an independent layer of marketing accountability and performance intelligence.
Our origin
RetainProof began with a real-world marketing management problem. While overseeing law-firm marketing operations, our founder encountered discrepancies between marketing expenditures, vendor reporting and the business outcomes the firm could actually verify.
The deeper the review went, the clearer the problem became. Marketing performance was being evaluated largely through information supplied by the same vendors responsible for delivering the marketing.
That experience became the foundation for RetainProof. We developed a methodology for bringing marketing spend, vendor reporting, lead activity and retained matters together so leadership can evaluate performance from a more complete and independent perspective.
Clicks could be counted.
Calls could be reported.
Leads could be submitted.
Campaign activity could be documented.
But the question that mattered most to firm leadership was much harder to answer: what did we spend—and what did we actually retain because of it?
What we believe
Marketing metrics have value. But impressions, clicks, calls and leads should not exist in isolation from what happens next. RetainProof helps firms look beyond activity metrics to examine the relationship between:
The goal is not to discredit marketing agencies or vendors. The goal is to give firm leadership an independent view of the complete picture.
Credentials
15+ Years
Marketing & Communications Experience
Law-Firm Marketing
Firsthand experience managing legal marketing programs and vendor relationships
Multi-Channel Marketing
Experience across digital advertising, paid media, lead generation, traditional advertising and integrated campaigns
Vendor Oversight
Experience evaluating agency performance, contracts, invoices, deliverables and reporting
Performance Analytics
Experience translating marketing activity into actionable business intelligence
Marketing Technology
Experience building and using technology to improve marketing operations, reporting and accountability
Our experience spans marketing strategy, communications, vendor management, digital advertising, analytics, operations and marketing technology.
Independence
Our role is different.
RetainProof provides an independent layer of analysis between marketing activity and firm leadership. We examine the information available, reconcile what can be verified, identify gaps and inconsistencies, and help leadership ask better questions about marketing performance.
"I didn't build RetainProof because law firms needed another marketing dashboard. I built it because leadership needed a clearer way to understand the relationship between what they were spending, what they were being told, and what the firm was actually retaining."
— Founder, RetainProof
Methodology
01
Independent
Our analysis is not tied to the performance of a particular marketing vendor or advertising platform.
02
Outcome-Focused
We look beyond marketing activity to examine what happens as leads move toward retained matters.
03
Evidence-Based
Findings are based on the data, documentation and information available from the firm and its marketing partners.
04
Executive-Friendly
Our goal is to turn complicated marketing information into clear findings leadership can understand and act on.
A Note About Our Leadership
RetainProof maintains a deliberately low-profile public leadership presence. This allows our public-facing work to remain centered on the methodology, analysis and results rather than personal branding.
Clients engaging RetainProof receive appropriate company, engagement and contact information during the consultation, contracting and onboarding process.