Insights
Marketing accountability, explained for law firm leadership.
Plain-English guides on measuring what your marketing actually produces — from cost per signed case to attribution to spotting the reporting gaps that make vendor performance difficult to verify.
6 min read
Is Your Law Firm's Marketing Agency Overcharging You? How to Tell.
If your reports are full of clicks and calls but you can't say what a signed case costs, the performance may simply be difficult to verify. Here's how to check.
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How to Tell If Your Law Firm's Marketing Is Actually Working
Traffic and leads can climb while signed cases stay flat. Here are the metrics that actually prove your marketing is working.
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Marketing Attribution for Law Firms: Connecting Spend to Signed Cases
Attribution is the mechanism that connects an ad click to a signed retainer. Without it, every vendor comparison is a guess.
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