Law firm marketing audit
An independent audit of what you paid, what was delivered, and what it produced.
A law firm marketing audit is a structured, independent review of your marketing spend, vendor invoices and reporting — reconciled against the cases your firm actually retained. Its job isn't to replace your agencies. It's to give leadership a neutral answer to a simple question: is this marketing spend producing signed cases, and can every dollar be accounted for?
Signs it may be time for an independent review
None of these mean a vendor is doing anything wrong. They mean the performance is difficult to verify — and that's exactly the gap an independent audit is built to close.
- →Your monthly reports show activity — clicks, impressions, calls, leads — but never cost per retained case.
- →You can't trace which vendor, campaign or keyword produced your last ten signed cases.
- →The same party that runs your marketing also grades its own performance.
- →Invoices and contracted deliverables have never been reconciled line-by-line against what was actually delivered.
- →Spend keeps growing, but signed-case volume hasn't kept pace — and no one can explain the gap.
- →Lead reports and your intake records don't reconcile, and the difference has never been examined.
What an independent audit reviews
Marketing spend
Every channel and vendor, reconciled from your own records rather than a vendor dashboard.
Invoices & contracts
Line-by-line against contracted scope and deliverables to surface anything difficult to verify.
Vendor reporting
Compared against the outcomes your firm can independently confirm.
Lead & intake data
Reconciled with billed lead activity to expose attribution and qualification gaps.
Retained matters
Connected back to source so cost per retained case can be calculated where data allows.
What you receive
Executive findings
A leadership-ready summary of spend reviewed, questioned charges, reporting gaps and cost per retained matter.
Vendor scorecards
Each vendor scored on performance and verification status — not self-graded.
Recommended actions
A clear list of what to challenge, clarify, reduce, preserve or expand.
How this differs from your agency's reporting
Agency dashboards report on the metrics the agency manages — and the agency is the same party being paid. An independent audit reconciles those claims against your own spend, invoices and retained matters, from a neutral vantage point.
RetainProof is not a marketing agency and does not replace the vendors already supporting your firm. An audit is a one-time engagement with no subscription. Findings depend on your firm's records, vendor agreements, invoices, lead data and retained matters.